This new attraction will offer a brand new tourism experience in the glamorous city of Dubai, while promoting greater health and well-being, and becoming an ‘innovative blueprint’ for future sustainable tourism hubs. With Dubai’s rural and agricultural rich communities, Agri Hub by URB is geared to be a highly attractive environment with ample entertainment and adventure which will transform Dubai into the world’s best rural visitor attraction. Here, visitors will be able to indulge in sustainable leisure through eco-friendly shopping, dining and edutainment offerings. Construction is scheduled to begin in 2025, and once complete Agri Hub will include 100 percent water recycling, green transit systems, bio-saline agriculture and on-site zero waste management. Additionally, local UAE farmers will be able to sell fresh produce directly from their farms, which will give visitors a wealth of new cultural and learning experiences to explore.

Take off on an exciting brand new adventure above Atlantis the Palm on the Dubai Balloon. Fixed at the Poseidon Watchtower at Aquaventure - the world’s largest waterpark, the hot air balloon soars 300m high above Palm Jumeirah, similar to a 100-storey building. Offering a new vantage point, here guests can soak in incredible views of the Palm like never before, admiring its stunning architecture and the fascinating Dubai skyline. This 10-minute family-friendly aerial excursion is a great way to enjoy good weather, the world-class beauty of Dubai, and to even celebrate special occasions in style.

An epitome of opulence, the One&Only Royal Mirage is a romantic beachfront resort perched along the city's sparkling Jumeirah Beach. Offering unparalleled privacy and a perfect resort stay are The Palace, Arabian Court, and The Residence & Spa. This extravagant Arabesque resort laced with stylish contemporary aesthetics boasts spacious rooms, suites and villas with breathtaking views, nine delectable restaurants, immaculate pools, a lavish spa, 1km pristine beach, and over 65-acres of lush gardens. Adrenaline-enthusiasts can unwind at the state-of-the-art fitness centre or with thrilling sports activities, while young guests can enjoy endless fun at the Kids Club offering an array of exciting entertainment. Situated within close proximity to the iconic Palm Jumeirah attractions, as well as the city's top malls and theme parks, One&Only offers guests the idyllic balance of luxurious relaxation and charming Arabian adventures.