This new attraction will offer a brand new tourism experience in the glamorous city of Dubai, while promoting greater health and well-being, and becoming an ‘innovative blueprint’ for future sustainable tourism hubs. With Dubai’s rural and agricultural rich communities, Agri Hub by URB is geared to be a highly attractive environment with ample entertainment and adventure which will transform Dubai into the world’s best rural visitor attraction. Here, visitors will be able to indulge in sustainable leisure through eco-friendly shopping, dining and edutainment offerings. Construction is scheduled to begin in 2025, and once complete Agri Hub will include 100 percent water recycling, green transit systems, bio-saline agriculture and on-site zero waste management. Additionally, local UAE farmers will be able to sell fresh produce directly from their farms, which will give visitors a wealth of new cultural and learning experiences to explore.