The Dubai International Film Festival (DIFF) was launched in December 2004 under the theme: Bridging Cultures. Meeting Minds. The Festival not only presents cinematic excellence from around the world, but is also an important high-profile platform for aspiring home-grown talent. Since its inception, DIFF has become an important meeting point for international and regional filmmakers and industry professionals setting the foundation for potential future collaborations.

DIFF has also extended its platform to present and honour excellence in cinema from countries in Asia and Africa. Independent and established talents from Asian and African countries with a burgeoning cinema culture are given prominent standing in the festival’s programme and competition.

DIFF’s pioneering initiatives such as the Muhr Awards, Dubai Film Connection and Dubai Film Market have enriched professional experiences in the region, while also raising the profile of regional works on the world stage.

The festival has left an indelible impression on its guests, industry professionals and viewers, through its events, workshops, seminars and principal mandate of presenting the finest selection of cinema from all over the world. DIFF is a frontrunner in promoting better cultural understanding through creative achievements in film.